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5-10 September 2021 FUORISALONE DESIGN WEEK EDITION 2021 “PAINTING THE WORLD WITH SUSTAINABILITY”
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July 15, 2021
Between talks and installations, ICA Group, One Works and Plinio il Giovane bring the public to discover the many nuances of sustainability!
At the One Works headquarters in via Sciesa 3 in Milan
Milan, 14 july 2021 – In a September that will see Milan at the center of international attention for the beauty and culture of design with the Salone del Mobile first, and for the Climate Change with the COP26 preparatory conference then, from 5 to 10 September “PAINTING THE WORLD WITH SUSTAINABILITY” will be the event that intends to combine the characteristics of the first with the values of the second, increasingly inextricably linked.
Creators and promoters of the event that will enrich the program of the Fuorisalone Design Week Edition 2021, are ICA Group, a leading company in the production of innovative and sustainable paints for wood and glass, and One Works, one of the leading Italian architecture studios active internationally.
The two realities, thanks to the fundamental collaboration of a partner of excellence as Plinio il Giovane, a real institution since 1975 in the panorama of Milanese design for the creation of ecological wooden furniture, will give life at the headquarters of One Works at via Sciesa 3 at a kermesse of meetings and installations not to be missed and the opening of the first Milanese showroom of ICA Group.
The event designed to allow the public to know, interpret and measure how much sustainability can and must increasingly be the product and process philosophy behind each project, will be divided into a original program of “live” and virtual talks focused on the 2030 Agenda for Sustainable Development promoted by the UNThe programme will be available soon on www.one-works.com and www.icaspa.com.
At the same time, it will be possible to see for the first time on display some pieces of the new ARIA collection by Plinio il Giovane, signed by the historic Milanese designer Mario Prandina and destined for the contract sector. Thought to guarantee safety and well-being, through the use of ecological materials (sustainable finishes, raw materials such as seasoned solid wood, high-tech materials), scalability, modularity and compliance with sanitary rules, ARIA finds its personality, beauty and sustainability in the infinite range of colors of the innovative paints of ICA Group that for 50 years have brought the excellence of Italian research and production in the world.
THE ICA GROUP SHOWROOM @ ONE WORKS HEADQUARTER
It is on the basis of the awareness of the value that the ingenuity, the design capacity and production that Italian excellence can express together with the total communion of vision on the issues of innovation and environmental sustainability in their respective fields of action, that One Works and ICA Group will open with “PAINTING THE WORLD WITH SUSTAINABILITY” a collaboration destined to last over time. The Lifelab Discovery, the permanent showroom of ICA Group, will be inaugurated in the One Works headquarters, conceived as a hub to give space to discussion and creative dialogue between clients, professionals and the public. Demonstrating that the excellence of detail solutions can add value to the power of the project and the arrival point of the ideal path that during the event starts from the talks on sustainability in the Creative Hub, Go through the installations of Plinio il Giovane and then finish in the showroom, where you can see and immerse yourself in an infinite range of colors and finishes.
ARIA – THE NEW PLINIO IL GIOVANE COLLECTION
The new project by Plinio il Giovaneis born from the mutual stimulus and specificities that characterize ICA Group and One Works, which together with their common goal of bringing wellbeing and sustainability to people, throughout the project chain and in the use of the final product over time, they have led to the concept of the new ARIA line.
Intended mainly for the contract sector, to help redefine crowded and high-rotation common spaces (such as stations, airports or large commercial spaces, among One Works project specializations), ARIA recalls in the name what we have missed most in recent months, and offers in the product what we will most continue to need: safety, durability, respect for the environment and, of course, beauty. Features enhanced by the use of water-based paints with a thousand colors Iridea Bio of ICA Group, formulated with renewable waste materials and not competitive with human food and whose production in all stages is in line with the latest green policies reducing emissions of volatile organic compounds (VOCs) and CO2. Thanks to their certified excellence and sustainability reflected in the extraordinary chemical-physical performance, these furniture paints contribute to obtaining LEED (Leadership in Energy and Environmental Design) credits and have obtained the Environmental Claim Validation (ECV) of UL, world leader in product certification.
Mario Prandina mentor and founder of the brand Plinio il Giovane, at the head of the new creative team of young designers Francesco Ippoliti and Benedetta Di Matteo, launches a collection built on the needs due to social and environmental changes that the pandemic has brought (distance, hygiene, etc.), in a perspective of sustainable development and circular economy.
PRODUCT INNOVATION
It is the first collection dedicated to the world of scalable and modular contract, designed for both small projects and large structures and infrastructure and designed for the new needs of common spaces. The use of high-tech materials of new generation, sustainable and recyclable, and the processing methods allow easy reuse and maintenance of products avoiding disposal and replacement by wear, giving added value to the collection.
For example, the One chair, the first pilot piece of the collection, in addition to being stackable is easy to maintain and its characteristics contrast the physiological wear over time.
FIRST PREVIEW OF 3 PRODUCTS PLINY THE YOUNG WHO WILL BE EXPOSED AT THE EVENT IN SEPTEMBER
One chair:
Structure in solid beech wood made with tenons and stackable lacquered with organic products ICA paints.
Specifics: 36x44cm height 84
Call armchair:
Soundproof workstation with drop down table for computer support.
Specifics: 77×74 cm sitting height 38 cm.
Greta bed:
Structure in solid beech wood handmade, lacquered with organic water paints produced by ICA Group.
Headboard, sheets and mattress covered with electrostatic fabric.
Specifics: 266×205 cm
